The African Market
BusinessPatreon January 17, 2020 Alik Shahadah
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the African market. Goods and services on offer from African people to other Africans and the world. For example can I open up an African business selling Luxury Yachts to other African people? Of course not. But If I was Greek, Asian, Jewish or Arab I could. Now this is a crazy example but it still makes the point. There is no luxury Yacht market for Africans. The few interested in such things are too small to create a market. Ok what about if I said African lego? or African apparel on the level of Nike or Guess? That seems more reasonable --but still you could never find an African market to sustain a company 1/100th the size of Guess
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Alik Shahadah
'Alik Shahadah is a master of the Documentary format and progressive African scholar. Shahadah uses film for social revolution. A multi-award winning recipient including the rare UNESCO award for his critically acclaimed film on slavery 500 Years Later.. He is best known for authoring works, which deal with African history, social justice, environmental issues, education and world peace. He states his primary motivation for making these films was being frustrated with "Tarzan's voice" as the central narrator in African stories. He noted that while scholarship challenges these issues, the common knowledge of the majority is generally unaltered, writing alone is not enough, the ultimate tool for re-education on a mass level is film
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