SOCIAL MEDIA.CON | The Illusion of Inclusion

Below is a sneak peek of this content!

Facebook is an exploitation of our social instinct, that people-based bonding is so critical for our success as a species on planet Earth. That longing to find validity and comfort in groups. To be seen, to be known. To know. Herd behavior, in a traffic jam when you see everyone turning down a small side road to avoid the block, you follow. There is trust in mass decision-making. This is in our DNA. We are not as sophisticated and “independent” as some make out. The new currency has gone from gold to paper to 'likes.' as with those former currencies people are willing to sacrifice everything to have them, despite them having zero real-world value.