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African Holocaust | We shall never forget the Greatest Holocaust in History





Until lions tell their tale, the story of the hunt will always glorify the hunter

African Proverb

Power concedes nothing without a demand. It never did and it never will

– Frederick Douglass

The most pathetic thing is for a slave who doesn't know that he is a slave

– Malcolm X

Every man is rich in excuses to safeguard his prejudices, his instincts, and his opinions.

– Ancient Egypt

Cowardice asks the question: is it safe? Expediency asks the question: is it political? Vanity asks the question: is it popular? But conscience asks the question: is it right.

– Dr. Martin L. King, Jr

What kind of world do we live in when the views of the oppressed are expressed at the convenience of their oppressors?

– 'Alik Shahadah

We are not Africans because we are born in Africa, we are Africans because Africa is born in us.

– Chester Higgins Jr.

Leave no brother or sister behind the enemy line of poverty.

– Harriet Tubman


Real African Development in a Globalized World

Alik Shahadah
'Alik Shahadah 2014

We must carve out of the hard rock of reality the place we want to stand on and leave as a legacy for those who come after us
Dr. Maulana Karenga

See: Business and Africa

When Europeans brought guns to Japan in 1543, the Japanese recognized the power of the gun so the first thing the Japanese did was take the guns to the blacksmith and say make 100s of these by night fall. [3] They brought guns to Africa in the 14th century, and the first thing Africans did was give them capitive Africans and said; we can get more prisoners if you bring more guns and booze. It is two different approaches, and make no mistake, Africans globally are still living with this dependency mentality.

We are okay, as long as Whites write our stories for us, and give us medicine, and the Chinese build our roads, and Australia sets up our education. We are 100% cool with Ipods and BMW made overseas, and have not the basic sense to do what even a country like India can do on its own—but a contenent cannot?

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Take a look at the tag on any clothing item, or technology. Certain names dominant; made in China, made in the USA, made in India, made in Korea. Where is “made in Africa”? Where “Africa” means owned and controlled by native Africans, and “made” means the cultural expression of African people.


Africa is the richest continent—with the poorest people. We have the longest history, but Africans are the ones who are most ignorant about their history
Kimani Nehusi

African Kings African Kings African Kings

Ocacia Designer Clothing Range

A new Africa means a new economic model which redressing one of the most critical dilemmas facing contemporary Africa—poverty. While the roots of poverty in Africa are well studied and debated to the point of exhaustion, one thing is clear; Trade is better than aid for a sustainable future of any community, country or continent. Africa has to end the cycle of being only a source of the World’s raw materials, buying back what it exported at a premium. (As well as having, others creating what they believe to be African) The development of private business enterprise at every economic level. Africa must be competitive not only in pricing but also in innovation and quality.

When it comes to Africa’s own cultural expression in the globalized world there is no shortage of innovation. What is causing a problem is Africa’s failure to capitalize on its own cultural innovations to create tangible finished products for a global market. 

Without commerce and industry, a people perish economically. The [African] is perishing because he has no economic system
Marcus Garvey (Martin, 1986)

This then translates into lack of options from Africa's genius, which means all we see is Asia, American and Europe at the consumer end. And since people must use final products for living the only convenient options are those from the manufacturing industrial giants with the distribution power to out do even locally made products. 

Why should African people purchase designer brands from Europe and America? Like Hugo Boss and Calvin Klien—at exorbitant prices? Is there not enough artistic cultural expression to innovate, as Europe has done, an African designer brand? The problem here is one of the failure to capitalize on culture and the lack of capital to invest in such projects to produce viable alternatives to the fashion houses of Europe. So what actually happens in this this failure to develop the cultural capital means others, from Europe and Asia, with capital can and will come and exploit Africa’s cultural innovation for their own economic development. So today, most of the “African flavored” fabrics, apparels, etc might bear the name “Africa” but 90% of them are not made in Africa, or owned by Africans.

Aid is death, it stalls the future of a people, it creates dependency. Why would the richest continent, with all of the mineral resources and intellectual and cultural wealth be the poorest continent? Clearly, something is wrong. How could such 60,000 of self-sustaining cultures and economies now be in need of so much aid? Aid, which does nothing to free people from being dependent on ‘the other.”

Despite the variety of African clothing the concept of shopping for it online is still a novelty. Ocacia is a designer brand, priced just right, to fill this gap in the market. It is time African people globally start wearing their own culture and creating industries around it.

Ocacia is an African company, which is owned and operated in Africa, 100% by Africans that innovates Ancient African cultural aesthetic to create a contemporary African clothing apparel. Engaging and employing local African tailors and designers it creates a new market for African designs which are unique in being prêt-à-porte (ready-to-wear) but also haute couture at the sometime. People purchasing these unique African clothing are 1. Getting high quality unique African clothing 2. Supporting and promoting Pan-African culture 3. Fostering industry 4. Reversing the trade deficit. 5. Creating opportunity for further development of similar projects.

Made in Africa is therefore the language of a future generation, which is walking away from the old image of impoverished and creating a new image of Africa. An Africa, which can do for self, innovate and be competitive in this globalized world. 



* This is a artistic hyperbole to illustrate a point. But reports do suggest this is what happened.

Your enslaved ancestors were not all field hands, not all house servants. The division of slave labor was much more diverse than that and it included: ship builders, carpenters, millwrights, etc. However, they work for one fundamental thing and that is the enrichment and profits of their masters. Consequently, even though you may have jobs and professions different from your ancestors, your work is fundamentally the same whether you make the vice president of Xerox.
Amos Wilson

You cannot measure an African success with a European ruler
' Alik Shahadah


African Holocaust on ITunes

Motherland Film - Owen 'Alik Shahadah

Traditional African Modern Clothing Designer label

500 Years Later - Owen Alik Shahadah

The Art of Revolution